Curriculum

The Communication and Media Arts program was developed for students who intend to have a career in the field or who desire a program that offers both a concentration in one professional area as well as a broad-based communication background.

 

Communication and Media Arts Major (57 – 60 semester hours)

Required Core Courses (30 semester hours)
Concepts of Communication (3)
Introduction to Communication and Media Arts (3)
Digital Photography (3)
Writing Across the Media 1 (3)
Multimedia Arts 1 (3)
Web Page Design (3)
2-D Animation (3)
Ethics of Communication and Media Arts (3)
Law and Regulation of Communication and Media Arts (3)
Communication and Media Arts Portfolio (3)
NOTE: Recommend at least 10 hours of service to Communication and Media Arts college media per semester.

 

Concentration in Media Arts & Broadcasting (30 semester hours)
Media Arts & Broadcasting (30 semester hours)
Digital Photography Editing (3)
Introduction to Radio (3)
Audio Production (3)
Introduction to Video (3)
Video Productions: Studio and Field (3)
Website Design (3)
Video Editing (3)
Multimedia Arts II (3)
Media Arts & Broadcasting students must also take two of the following (6 semester hours):
Radio Management (3)
Television Management (3)
Media Arts Management (3)

 

Concentration in Public Relations/Advertising/Journalism (27 semester hours)
Principles of Public Relations (3)
Writing Across the Media II (3)
Applied PR Techniques (3)
PR Case Studies and Practices (3)
Writing Across the Media III (3)
News Organization Management (3)
Nonprofit Advertising and Communication (3)
Principles of Marketing (3)
Advertising and Promotion (3)

 

Communication and Media Arts Course Electives (6 semester hours)

Students must choose 6 semester credit hours from the following list of courses. Courses may not be chosen as electives if they are required in the student’s concentration. Additional hours of management and applied courses may be used with advisor approval.

2-D Design Principles (3)
Introduction to Drawing (3)
Typography I (3)
Broadcast Announcing (3)
Principles of Public Relations (3)
Writing and Reporting for Electronic Media (3)
Writing Across the Media II (3)
Digital Photography Editing (3)
Introduction to Radio (3)
Audio Production (3)
Introduction to Video Production (3)
Video Production: Studio and Field (3)
Public Relations Case Studies and Practices (3)
Gender and Communication Seminar (3)
Writing Across the Media III (3)
Editorial and Feature Writing (3)
Web Page Design (3)
Special Effects and Animation (3)
Website Design (3)
Video Editing (3)
Electronic Field Production (3)
Graphic Communication II (3)
Writing for Advertising and Sales (3)
Writing Reviews and Criticism (3)
Myth and Communication and Media Arts Seminar (3)
Radio Management (3)
TV Management (3)
News Organization Management (3)
Media Arts Management (3)
Digital Illustration (3)
Multimedia Arts Seminar (3)
Nonprofit Communication and Advertising (3)
Theory/Research in Persuasion (3)
Applied Reporting (1-6)
Applied Audio Production (1-6)
Applied Video Production (1-6)
Applied Public Relations Techniques (1-6)
Topics in Communication and Media Arts (3)
Directed Study (1-3)
Independent Study (1-3)
Internship (3-15)
Principles of Marketing (3)
Personal Selling (3)

 

Communication and Media Arts – Minor Program

MINOR PROGRAM: Communication and Media Arts (27 semester hours)
Required courses:

Concepts of Communication (3)
Introduction to Communication and Media Arts (3)
Digital Photography (3)
Writing Across The Media (3)
Introduction to Radio (3)
Introduction to Video Production (3)
Graphic Communication (3)
Web Page Design (3)
2D Animation (3)

 

For more information, refer to the USF Catalog