Curriculum

The Communication and Media Arts program was developed for students who intend to have a career in the field or who desire a program that offers both a concentration in one professional area as well as a broad-based communication background.

 

Communication and Media Arts Major (57 – 60 semester hours)

Required Core Courses (30 semester hours)
CMMA 101 Concepts of Communication (3)
CMMA 103 Introduction to Communication and Media Arts (3)
CMMA 122 Digital Photography (3)
CMMA 213 Writing Across the Media 1 (3)
CMMA 251 Multimedia Arts 1 (3)
CMMA 318 Web Page Design (3)
CMMA 325 2-D Animation (3)
CMMA 460 Ethics of Communication and Media Arts (3)
CMMA 470 Law and Regulation of Communication and Media Arts (3)
CMMA 485 Communication and Media Arts Portfolio (3)
NOTE: Recommend at least 10 hours of service to Communication and Media Arts college media per semester.

 

Concentration in Media Arts & Broadcasting (30 semester hours)
CMMA 222 Digital Photography Editing (3)
CMMA 235 Introduction to Radio (3)
CMMA 236 Audio Production (3)
CMMA 237 Introduction to Video (3)
CMMA 239 Video Productions: Studio and Field (3)
CMMA 335 Website Design (3)
CMMA 337 Video Editing (3)
CMMA 351 Multimedia Arts II (3)
Media Arts & Broadcasting students must also take two of the following (6 semester hours):
CMMA 412 Radio Management (3)
CMMA 413 Television Management (3)
CMMA 415 Media Arts Management (3)

 

Concentration in Public Relations/Advertising/Journalism (27 semester hours)
CMMA 201 Principles of Public Relations (3)
CMMA 214 Writing Across the Media II (3)
CMMA 293 Applied PR Techniques (3)
CMMA 301 PR Case Studies and Practices (3)
CMMA 313 Writing Across the Media III (3)
CMMA 414 News Organization Management (3)
CMMA 475 Nonprofit Advertising and Communication (3)
MKTG 175 Principles of Marketing (3)
MKTG 275 Advertising and Promotion (3)

 

Communication and Media Arts Course Electives (6 semester hours)

Students must choose 6 semester credit hours from the following list of courses. Courses may not be chosen as electives if they are required in the student’s concentration. Additional hours of management and applied courses may be used with advisor approval.

ARTD 101 2-D Design Principles (3)
ARTD 151 Introduction to Drawing (3)
ARTD 209 Typography I (3)
CMMA 135 Broadcast Announcing (3)
CMMA 201 Principles of Public Relations (3)
CMMA 211 Writing and Reporting for Electronic Media (3)
CMMA 214 Writing Across the Media II (3)
CMMA 222 Digital Photography Editing (3)
CMMA 235 Introduction to Radio (3)
CMMA 236 Audio Production (3)
CMMA 237 Introduction to Video Production (3)
CMMA 239 Video Production: Studio and Field (3)
CMMA 301 Public Relations Case Studies and Practices (3)
CMMA 303 Gender and Communication Seminar (3)
CMMA 313 Writing Across the Media III (3)
CMMA 315 Editorial and Feature Writing (3)
CMMA 318 Web Page Design (3)
CMMA 330 Special Effects and Animation (3)
CMMA 335 Website Design (3)
CMMA 337 Video Editing (3)
CMMA 338 Electronic Field Production (3)
CMMA 351 Graphic Communication II (3)
CMMA 375 Writing for Advertising and Sales (3)
CMMA 380 Writing Reviews and Criticism (3)
CMMA 403 Myth and Communication and Media Arts Seminar (3)
CMMA 412 Radio Management (3)
CMMA 413 TV Management (3)
CMMA 414 News Organization Management (3)
CMMA 415 Media Arts Management (3)
CMMA 445 Digital Illustration (3)
CMMA 451 Multimedia Arts Seminar (3)
CMMA 475 Nonprofit Communication and Advertising (3)
CMMA 480 Theory/Research in Persuasion (3)
CMMA 490 Applied Reporting (1-6)
CMMA 491 Applied Audio Production (1-6)
CMMA 492 Applied Video Production (1-6)
CMMA 493 Applied Public Relations Techniques (1-6)
CMMA 494 Topics in Communication and Media Arts (3)
CMMA 495 Directed Study (1-3)
CMMA 496 Independent Study (1-3)
CMMA 498 Internship (3-15)
MKTG 175 Principles of Marketing (3)
MKTG 383 Personal Selling (3)

 

Communication and Media Arts – Minor Program

MINOR PROGRAM: Communication and Media Arts (27 semester hours)
Required courses:

CMMA 101 Concepts of Communication (3)
CMMA 103 Introduction to Communication and Media Arts (3)
CMMA 122 Digital Photography (3)
CMMA 213 Writing Across The Media (3)
CMMA 235 Introduction to Radio (3)
CMMA 237 Introduction to Video Production (3)
CMMA 251 Graphic Communication (3)
CMMA 318 Web Page Design (3)
CMMA 325 2D Animation (3)

 

For more information, refer to the USF Catalog