Curriculum

Students majoring in Communication & Media Arts select a broad concentration in the areas of Media Arts / Broadcasting or Advertising/Public Relations/ Journalism. Requirements are appropriate to each concentration and introductory courses span the discipline of Mass Communication. Included are basic communication concepts, mass media (print, Web, radio, television), public relations, media ethics, law, photography, graphic design, and digital media production.

 

Communication & Media Arts Major (57 – 60 semester hours)

Required Core Courses (30 semester hours)
Concepts of Communication (3)
Introduction to Mass Communication (3)
Digital Photography (3)
Writing Across The Media 1 (3)
Multimedia Arts 1 (3)
Web Page Design (3)
2-D Animation (3)
Ethics of Mass Communication (3)
Law and Regulation of Mass Communication (3)
Mass Communication Portfolio (3)

NOTE: Recommend at least 10 hours of service to MCOM college media per semester.

 

Concentration in Public Relations/Advertising/Journalism (27 semester hours)

Principles of Public Relations (3)
Writing Across the Media II (3)
Applied PR Techniques (3)
PR Case Studies and Practices (3)
Writing Across the Media III (3)
Newspaper Management (3)
Nonprofit Advertising and Communication (3)
Principles of Marketing (3)
Advertising and Promotion (3)

 

Concentration in Media Arts & Broadcast (30 semester hours)

Media Arts & Broadcasting (30 semester hours)
Digital Photography Editing (3)
Introduction to Radio (3)
Audio Production (3)
Introduction to Video (3)
Video Productions: Studio and Field (3)
Website Design (3)
Video Editing (3)
Multimedia Arts II (3)
Students must take two of the following:
Radio Management (3)
Television Management (3)
Media Arts Management (3)

 

Mass Communication Course Electives (6 hours)

Students must choose 6 semester credit hours from the following list of courses. Courses may not be chosen as electives if they are required in the student’s concentration. Additional hours of management and applied courses may be used with advisor approval.

Broadcast Announcing (3)
Principles of Public Relations (3)
Writing and Reporting for Electronic Media (3)
Writing Across the Media II (3)
Digital Photography Editing (3)
Introduction to Radio (3)
Audio Production (3)
Introduction to Video Production (3)
Video Production: Studio and Field (3)
Public Relations Case Studies and Practices (3)
Gender and Communication Seminar (3)
Writing Across the Media III (3)
Editorial and Feature Writing (3)
Web Page Design (3)
Special Effects and Animation (3)
Website Design (3)
Video Editing (3)
Electronic Field Production (3)
Graphic Communication II (3)
Writing for Advertising Sales (3)
Writing Reviews and Criticism (3)
Myth and Mass Communication Seminar (3)
Radio Management (3)
TV Management (3)
Newspaper Management (3)
Media Arts Management (3)
Digital Illustration (3)
Multimedia Arts Seminar (3)
Nonprofit Communication and Advertising (3)
Theory/Research in Persuasion (3)
Applied Reporting (1-6)
Applied Audio Production (1-6)
Applied Video Production (1-6)
Applied Public Relations Techniques (1-6)
Topics in Mass Communication (3)
Directed Study (1-3)
Independent Study (1-3)
Internship (3-15)
Principles of Marketing (3)
Personal Selling (3)
2-D Design Principles (3)
Introduction to Drawing (3)
Typography I (3)

 

Minor Program: Mass Communication (27 semester hours)

Required courses:
Concepts of Communication (3)
Introduction to Mass Communication (3)
Digital Photography (3)
Writing Across the Media (3)
Introduction to Radio (3)
Introductions to Video Production (3)
Graphic Communication (3)
Web Page Design (3)
2D Animation (3)

 

For more information, refer to the USF Catalog