The function of marketing is to build, manage and create value and satisfaction for customers of for-profit and not-for-profit firms. It is the mechanism that matches buyers and sellers both domestically and globally through decisions in product development, pricing, logistics and integrated marketing communications. Marketing is not just a job title but a crucial strategic business function, and a marketing degree at the University of St. Francis helps you develop the tools, skills, and confidence you need to enjoy a successful and rewarding career.
You will learn:
B.B.A./M.B.A. Five-Year Option
In the final two semesters before graduation, senior business majors who intend to continue with an M.B.A. at the University of St. Francis may take graduate level M.B.A. courses for undergraduate credit to meet undergraduate requirements. Students who take two M.B.A. courses in their senior year are eligible to complete their M.B.A. in one year (attending full-time). See course catalog for additional details.
University of St. Francis marketing students have had internships or gained employment at the following companies, to name a few:
Students gain real world experience working with not-for-profit and for-profit organizations.
American Marketing Association
Public Relations Society of America
American Advertising Federation
Association for Consumer Research
Promotion Marketing Association
Association of Internet Researchers
Global Marketing Special Interest Group, American Marketing Association