Marketing

The function of marketing is to build, manage and create value and satisfaction for customers of for-profit and not-for-profit firms. It is the mechanism that matches buyers and sellers both domestically and globally through decisions in product development, pricing, logistics and integrated marketing communications. Marketing is not just a job title but a crucial strategic business function, and a marketing degree at the University of St. Francis helps you develop the tools, skills, and confidence you need to enjoy a successful and rewarding career.

You will learn:

• To determine customer needs
• To build products and services to match those needs
• To market to selective customers

In the real world

University of St. Francis marketing students have had internships or gained employment at the following companies, to name a few:

• Enterprise Rental Car
• Caterpillar, Inc.
• Darcy Motors
• Joliet Herald News
• Silver Cross Hospital
• Big Brothers Big Sisters of Will County
• Boys and Girls Club

Real world experience

Students gain real world experience working with not-for-profit and for-profit organizations.
Projects include:

• Extensive case studies (Marketing Management)
• Developing a marketing plan (Marketing Management)
• Analyze extensive data sets (Business research)
• Creating and preparing print ads (Advertising and Promotion)

Learn more about the profession

American Marketing Association
Public Relations Society of America
American Advertising Federation
Association for Consumer Research
Promotion Marketing Association
Association of Internet Researchers
Global Marketing Special Interest Group, American Marketing Association