Career Outlook: Marketing

Chicagoland projections from the Illinois Department Employment Security:

Standard Occupational
Classification (SOC)		 Base Year
Employment 2004		 Projected
Employment 2014		 Change
2004-2014
Total, All Occupations 3,959,437 4,348,224 388,787 9.82
Marketing Managers 6,751 7,822 1,071 15.87
Market Research Analysts 6,988 8,104 1,116 15.96

 

Nationwide projections from US Bureau of Labor Statistics, www.bls.gov

Standard Occupational
Classification (SOC)		 Base Year
Employment 2006		 Projected
Employment 2016		 Change
2006-2016
Total, All Occupations 150,620,175 166,220,300 15,600,125 10.36
Marketing managers 167,464 191,549 24,085 14.38
Market research analysts 234,354 281,397 47,043 20.07

Job Outlook

Advertising, marketing, promotions, public relations and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professional and technical personnel, resulting in keen competition. College graduates with related experience, a high level of creativity and strong communication skills should have the best job opportunities. Those who have new media and interactive marketing skills will be particularly sought after.

Employment of advertising, marketing, promotions, public relations and sales managers is expected to increase faster than the average for all occupations through 2010. Increasingly intense domestic and global competition in products and services offered to consumers should require greater marketing, promotional, and public relations efforts by managers. The number of management and public relations firms may experience particularly rapid growth as businesses increasingly hire contractors for these services instead of additional full-time staff.

Projected employment growth varies by industry. For example, employment of advertising, marketing, promotions, public relations and sales managers is expected to grow much faster than average in most business services industries, such as computer and data processing, and in management and public relations firms, while little or no change is projected in manufacturing industries.

Earnings

Median annual earnings in 2004:

  • Advertising and promotions managers -$63,610
  • Marketing managers -$87,640
  • Sales managers -$84,220
  • Public relations managers -$70,000