Curriculum: Marketing

Business Core

Required Courses:
Financial Accounting (3)
Managerial Accounting (3)
Business Law I (3)
Business Driven Technology (3)
Business Policy (3)
Principles of Macroeconomics (3)
Principles of Microeconomics (3)
Principles of Finance (3)
Finite Mathematics (3)
Statistics (4)
Management and Organizational Behavior (3)
Principles of Marketing (3)

Marketing majors must take Business Ethics to fulfill their second liberal education philosophical inquiry requirement.

Marketing Major Courses:

Required Courses:
Business Research (3)
Advertising and Promotion (3)
Service Marketing (3)
Internet Marketing and e-Commerce (3)
Marketing Strategy (3)
Consumer Behavior (3)
International Marketing (3)

Marketing Electives (6 hours):
International Business (3)
Consumption Economics (3)
Non-Profit Marketing (3)
Retail Management (3)
Personal Selling (3)
Selected Marketing Topics (1-3)
Marketing Internship (1-15)

Minor Program

Required Courses:
Financial Accounting (3)
Business Research (3)
Principles of Macroeconomics (3)
Principles of Microeconomics (3)
Management and Organizational Behavior (3)
Principles of Marketing (3)
Advertising and Promotion (3)
Marketing Strategy (3)

Management majors who minor in marketing must take one additional upper division marketing course.

For more curriculum information:

See the University Catalog