Curriculum: Marketing

Business Core

Required Courses:
ACCT 125 Financial Accounting (3)
ACCT 126 Managerial Accounting (3)
BSAD 201 Business Law I (3)
BSAD 250 Business Driven Technology (3)
BSAD 495 Business Policy (3)
ECON 101 Principles of Macroeconomics (3)
ECON 102 Principles of Microeconomics (3)
FINC 242 Principles of Finance (3)
MATH 121 Finite Mathematics (3)
MATH 175 Statistics (4)
MGMT 150 Management and Organizational Behavior (3)
MKTG 175 Principles of Marketing (3)

Marketing majors must take Business Ethics to fulfill their second liberal education philosophical inquiry requirement.

Marketing Major Courses:

Required Courses:
BSAD 277 Business Research (3)
MKTG 275 Advertising and Promotion (3)
MKTG 371 Service Marketing (3)
MKTG 372 Internet Marketing and e-Commerce (3)
MKTG 375 Marketing Management (3)
MKTG 376 Consumer Behavior (3)
MKTG 395 International Marketing (3)

Marketing Electives (6 hours):
BSAD 300 International Business (3)
ECON 302 Consumption Economics (3)
MKTG 373 Non-Profit Marketing (3)
MKTG 382 Retail Management (3)
MKTG 383 Personal Selling (3)
MKTG 494 Selected Marketing Topics (1-3)
MKTG 498 Marketing Internship (1-15)

Minor Program

Required Courses:
ACCT 125 Financial Accounting (3)
BSAD 277 Business Research (3)
ECON 101 Principles of Macroeconomics (3)
ECON 102 Principles of Microeconomics (3)
MGMT 150 Management and Organizational Behavior (3)
MKTG 175 Principles of Marketing (3)
MKTG 275 Advertising and Promotion (3)
MKTG 375 Marketing Strategy (3)

Management majors who minor in marketing must take one additional upper division marketing course.

For more curriculum information:

See the University Catalog