In the golden ages of broadcast and print mass communication, the operating principle was: one
idea communicated to the masses at one time in one medium. Imagine a news item in the Chicago Tribune. The story is written, printed and distributed and everyone who buys the newspaper gets the same message.
It’s not that way anymore. Perhaps we should call it the same message. Multi-comm because ideas are communicated one at a time to one person at a time over a number of different media. Imagine a story on the Tribune’s ChicagoBreakingNews.com. You can read the original news post, then updates, then watch a video of the event, read comments, make your own comment, share the link with others and listen to a podcast of the news reporter’s analysis. Or not.
What both scenarios have in common is; content is king. The reporter / videographer / blogger / podcaster / anchorwoman / citizen journalist must understand why an event is important and communicate it clearly. In the new world of multi-comm, however, the idea must be clear in many different media, – print, screen text, video, audio, animation, graphic – at the same time. It’s not the end of print, television and radio. It’s the next logical step. And the world needs people who can communicate clearly now more than ever.
The University of St. Francis is a great place to obtain your mass communications degree because of its convergence learning techniques, small classroom size, knowledgeable professors and internships. In the mass communications department there are two concentrations. One is in public relations, advertising and journalism. The other is in broadcasting and media arts. The reason for the convergence is because once a career is obtained, it will be necessary to know how to do tasks in a variety of areas. Being able to handle different areas will make you a more desirable applicant. Convergence learning also provides multiple career paths for students after they graduate.
The small classroom size is another beneficial factor in choosing the University of St. Francis to obtain a mass communications degree. Professors know each student by their first name. This makes approaching them if you have a question less intimidating. Every professor in the department will go out of their way to help a student, as long as they ask. This is because they know you and how much of a hard worker you are and want to see you succeed. They care about what happens to you after college, which may not be the case at a larger school.
The Joliet area is full of companies that frequently take interns from USF. Our professors have connections with people in these companies. Employers take comfort in knowing the quality of education students have been given, before beginning work for their company. An internship is a great way to see what is expected of you in your career field. Having an internship to enhance your portfolio and your resume is an irreplaceable asset in finding a job after graduation. Internships are a great way to apply the principles you learn in the classroom and appreciate the education you are receiving more.
There are four main mass communication professors at USF. All of them are enthusiastic about sharing the knowledge and wisdom they have gained throughout the years working in the mass communications industry. Professor Terrie Rosner is our computer graphics professor and helps us prepare a good portfolio. Professor Richard Lorenc teaches the television broadcasting classes. Dr. Scott Marshall teaches the radio broadcasting classes, as well as ethics and law of mass communications. Professor Brien McHugh is in charge of the public relations, newspaper and writing across the media classes. Their real life examples really enhance the classroom experience.
The USF Mass Communication Department has predicted the changing career field of the media arts discipline and educated the students, regardless of specific focus, in all areas of media communication. The convergence of media is what makes the USF Mass Communication students extremely valuable in the workforce after graduation. A media specialist can no longer earn a job after college with only one professional talent. The struggle for a job in the ‘real world’ is tremendous. With over 3,000 new graduates every year, it is necessary to have a favorable edge on the competition. Developing the knowledge of journalism, broadcast, community relations, graphic design, advertising, editing, marketing, public speaking and videography makes each USF Mass Communication graduate more valuable than most graduates from universities focusing education on a specific career field. With a high success rate for jobs after graduation the USF Mass Communication department is the best choice for the keen media arts student.
Professional experience in any field is becoming more a necessity today then ever before. When applying for jobs, the average college student finds the need to have real practice in his or her field. The University of Saint Francis Mass Communication Department offers numerous internships for media students looking to excel the field. Internships can be worked to fulfill 3-15 credit hours. The internships at USF range from local business to national and world companies. Students learn first hand what a cameraman, public relation specialist, journalist, advertiser, media director and many others, contribute to their field everyday. Many internships offered to the Mass Communication students are presented by former USF alumni. Internships at USF give more than a ‘foot-in-the-door’ for Mass Communication students. It gives a sense of workforce, leadership and growth to the educated graduates.