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Gone are the days of the manual typewriter. Today’s Mass Communication students are well trained in the various forms of technology that have streamlined the field. USF students learn how to plan and produce effective electronic messages, transform photographs, illustrations, video, audio and computer graphics into exciting digital messages for use in newspaper, magazines, brochures, animations, radio, television, film, online reporting, and web pages.

The USF Mass Communication department educates its students to compete for the hottest careers in media. With a curriculum that is constantly updated, coursework in classes such as Graphic Communication, TV News Production, Newspaper Management, Audio Production, PR Case Studies and Practice, and MCOM Portfolio is ready to be put to use in the 21st century work world.

Students majoring in Mass Communication are required to complete a set of core courses and select one concentration. Core courses span the entire discipline, assuring that students understand the basics of the communications field and effects of media systems and content. Basic Photography brings the basics of photojournalism to the classroom, where students learn to use a traditional, film-based adjustable camera, basic darkroom techniques and photographic composition.

Because writing is an essential skill for all Mass Communication majors, Writing Across the Media stresses the fundamentals of clear and concise writing.

Program concentration is selected in one of three areas: Advertising/Public Relations, Broadcasting/Audio and Video, and Media Arts. These three areas allow USF students to immerse themselves in the area which they have chosen, learning skills specifically targeted to that discipline.

The university’s multimedia laboratory explodes with life via state-of-the-art equipment that allows students to have hands-on experience with popular software packages. The Mac lab let students create print graphics, web page designs, 2D/3D animations, graphic design for multi-media, and audio/video productions. New video-editing supplements the hands-on, creative environment that USF offers its students.