Communication and Media Arts Curriculum

The Communication and Media Arts program was developed for students who intend to have a career in the field or who desire a program that offers both a concentration in one professional area as well as a broad-based communication background.

 

Communication and Media Arts Major (66 – 67 semester hours)

Required Core Courses (36 semester hours)

CMMA 101 Concepts of Communication (3)
CMMA 103 Introduction to Communication and Media Arts (3)
CMMA 122 Digital Photography (3)
CMMA 201 Princi;es of Public Relations (3)
CMMA 213 Writing Across the Media 1 (3)
CMMA 235 Radio I (3)
CMMA 237 Video I (3)
CMMA 251 Multimedia Arts 1 (3)
CMMA 318 Web Page Design (3)
CMMA 335 Web Platforms & Publishing (3)
CMMA 465 Media Law and Ethics (3)
CMMA 485 Communication and Media Arts Portfolio (3)

 

Management Courses (6 semester hours)

Choose two courses from the following:
CMMA  412   Radio Management (3)
CMMA  413   Television Management (3)
CMMA  414   News Organization Management (3)
CMMA  415   Media Arts Management (3)

 

Choose two of the following concentrations (24-25 semester hours)

Advertising & Marketing (12 semester hours)
CMMA 293   Applied Public Relations Techniques (3)
CMMA 475   Nonprofit Advertising & Communications (3)
MKTG 175   Principles of Marketing (3)
MKTG 275   Advertising and Promotion (3)

Audio (12 semester hours)
CMMA 236   Audio Production (3)
CMMA 135   Announcing & Performance (3)
DARA 101   Digital Audio Recording Arts I (3)
DARA 193   Live Sound Recording (3)

Data Visualization Information Design (13 semester hours)
BSAD 277   Business Research (3)
CMMA 351   Multimedia Arts II (3)
CMMA 445   Data Illustration (3)
MATH 175   Statistics (3)

Journalism & Public Communication (12 semester hours)
CMMA 214   Writing Across the Media II (3)
CMMA 301   Public Relations Case Studies & Practices (3)
CMMA 313   Writing Across the Media III (3)
CMMA 475   Nonprofit Advertising & Communication (3)

Media Studies (12 semester hours)
CMMA 100   Media Literacy (3)
CMMA 303   Gender & Communication Seminar (3)
CMMA 403   Myth and Communication and Media Arts Seminar (3)
ENGL 400   Critical Theory (3)

Motion Graphics and FX (12 semester hours)
ARTD 311   Digital Art (3)
CMMA 325   2D Animation (3)
CMMA 330   Special Effects and Animation (3)
CMMA 340   Video II (3)

Photojournalism (12 semester hours)
ARTD 316   Studio Lighting (3)
ARTD 317   Documentary Photography (3)
CMMA 222   Digital Photography Editing (3)
CMMA 313   Writing Across the Media III (3)

Video (12 semester hours)
ARTD 360   Film and Photo Visual Culture (WI) (3)
CMMA 337   Video Editing (3)
CMMA 338   Documentary (3)
CMMA 340   Video II (3)

Visual Communication (12 semester hours)
ARTD 151   Introduction to Drawing (3)
ARTD 209   Typography II (3)
CMMA 351   Multimedia Arts II (3)
CMMA 451   Multimedia Arts Seminar (3)

Web Design (12 semester hours)
COMP 135   Introduction to Information Technology (3)
COMP 241   Web Programming Languages (3)
CMMA 325   2D Animation (3)
CMMA 337   Video Editing (3)

 

Communication and Media Arts Course Electives (6 semester hours)

Students must choose 6 semester credit hours from the following list of courses. Courses may not be chosen as electives if they are required in the student’s concentration. Additional hours of management and applied courses may be used with advisor approval.

ARTD 101 2-D Design Principles (3)
ARTD 151 Introduction to Drawing (3)
ARTD 209 Typography I (3)
CMMA 135 Broadcast Announcing (3)
CMMA 201 Principles of Public Relations (3)
CMMA 211 Writing and Reporting for Electronic Media (3)
CMMA 214 Writing Across the Media II (3)
CMMA 222 Digital Photography Editing (3)
CMMA 235 Introduction to Radio (3)
CMMA 236 Audio Production (3)
CMMA 237 Introduction to Video Production (3)
CMMA 239 Video Production: Studio and Field (3)
CMMA 301 Public Relations Case Studies and Practices (3)
CMMA 303 Gender and Communication Seminar (3)
CMMA 313 Writing Across the Media III (3)
CMMA 315 Editorial and Feature Writing (3)
CMMA 318 Web Page Design (3)
CMMA 330 Special Effects and Animation (3)
CMMA 335 Website Design (3)
CMMA 337 Video Editing (3)
CMMA 338 Electronic Field Production (3)
CMMA 351 Graphic Communication II (3)
CMMA 375 Writing for Advertising and Sales (3)
CMMA 380 Writing Reviews and Criticism (3)
CMMA 403 Myth and Communication and Media Arts Seminar (3)
CMMA 412 Radio Management (3)
CMMA 413 TV Management (3)
CMMA 414 News Organization Management (3)
CMMA 415 Media Arts Management (3)
CMMA 445 Digital Illustration (3)
CMMA 451 Multimedia Arts Seminar (3)
CMMA 475 Nonprofit Communication and Advertising (3)
CMMA 480 Theory/Research in Persuasion (3)
CMMA 490 Applied Reporting (1-6)
CMMA 491 Applied Audio Production (1-6)
CMMA 492 Applied Video Production (1-6)
CMMA 493 Applied Public Relations Techniques (1-6)
CMMA 494 Topics in Communication and Media Arts (3)
CMMA 495 Directed Study (1-3)
CMMA 496 Independent Study (1-3)
CMMA 498 Internship (3-15)
MKTG 175 Principles of Marketing (3)
MKTG 383 Personal Selling (3)

 

Communication and Media Arts – Minor Program

Communication and Media Arts Minor (21 semester hours)

Required courses:
CMMA 100 Media Literacy (3)
CMMA 101 Concepts of Communication (3)
CMMA 213 Writing Across The Media (3)
CMMA 235 Introduction to Radio (3)
CMMA 237 Introduction to Video Production (3)
CMMA 251 Graphic Communication (3)
CMMA 318 Web Page Design (3)

For more information, refer to the USF Catalog