Communication and Media Arts Curriculum

The Communication and Media Arts program was developed for students who intend to have a career in the field or who desire a program that offers both a concentration in one professional area as well as a broad-based communication background.

 

Communication and Media Arts Major (66 – 67 semester hours)

Required Core Courses (36 semester hours)

CMMA 101 Concepts of Communication (3)
CMMA 103 Introduction to Communication and Media Arts (3)
CMMA 122 Digital Photography (3)
CMMA 201 Princi;es of Public Relations (3)
CMMA 213 Writing Across the Media 1 (3)
CMMA 235 Radio I (3)
CMMA 237 Video I (3)
CMMA 251 Multimedia Arts 1 (3)
CMMA 318 Web Page Design (3)
CMMA 335 Web Platforms & Publishing (3)
CMMA 465 Media Law and Ethics (3)
CMMA 485 Communication and Media Arts Portfolio (3)

 

Management Courses (6 semester hours)

Choose two courses from the following:
CMMA  412         Radio Management (3)
CMMA  413         Television Management (3)
CMMA  414         News Organization Management (3)
CMMA  415         Media Arts Management (3)

 

Choose two of the following concentrations (24-25 semester hours)

Advertising & Marketing (12 semester hours)
CMMA  293         Applied Public Relations Techniques (3)
CMMA  475         Nonprofit Advertising & Communications (3)
MKTG   175         Principles of Marketing (3)
MKTG   275         Advertising and Promotion (3)

Audio (12 semester hours)
CMMA  236         Audio Production (3)
CMMA  135         Announcing & Performance (3)
DARA    191         Digital Audio Recording Arts I (3)
DARA    193         Live Sound Recording (3)

Data Visualization Information Design (13 semester hours)
BSAD     277         Business Research (3)
CMMA  351         Multimedia Arts II (3)
CMMA  445         Data Illustration (3)
MATH   175         Statistics (3)

Journalism & Public Communication (12 semester hours)
CMMA  214         Writing Across the Media II (3)
CMMA  301         Public Relations Case Studies & Practices (3)
CMMA  313         Writing Across the Media III (3)
CMMA  475         Nonprofit Advertising & Communication (3)

Media Studies (12 semester hours)
CMMA  100         Media Literacy (3)
CMMA  303         Gender & Communication Seminar (3)
CMMA  403         Myth and Communication and Media Arts Seminar (3)
ENGL     400         Critical Theory (3)

Motion Graphics and FX (12 semester hours)
ARTD    311         Digital Art (3)
CMMA  325         2D Animation (3)
CMMA 330          Special Effects and Animation (3)
CMMA  340         Video II (3)

Photojournalism (12 semester hours)
ARTD    316         Studio Effects and Animation (3)
ARTD    317         Documentary Photography (3)
CMMA  222         Digital Photography Editing (3)
CMMA  313         Writing Across the Media III (3)

Video (12 semester hours)
ARTD    360         Film and Photo Visual Culture (WI) (3)
CMMA  337         Video Editing (3)
CMMA  338         Documentary (3)
CMMA  340         Video II (3)

Visual Communication (12 semester hours)
ARTD    151         Introduction to Drawing (3)
ARTD    209         Typography II (3)
CMMA  351         Multimedia Arts II (3)
CMMA  451         Multimedia Arts Seminar (3)

Web Design (12 semester hours)
COMP    135         Introduction to Information Technology (3)
COMP    241         Web Programming Languages (3)
CMMA  325         2D Animation (3)
CMMA  337         Video Editing (3)

 

Communication and Media Arts Course Electives (6 semester hours)

Students must choose 6 semester credit hours from the following list of courses. Courses may not be chosen as electives if they are required in the student’s concentration. Additional hours of management and applied courses may be used with advisor approval.

ARTD 101 2-D Design Principles (3)
ARTD 151 Introduction to Drawing (3)
ARTD 209 Typography I (3)
CMMA 135 Broadcast Announcing (3)
CMMA 201 Principles of Public Relations (3)
CMMA 211 Writing and Reporting for Electronic Media (3)
CMMA 214 Writing Across the Media II (3)
CMMA 222 Digital Photography Editing (3)
CMMA 235 Introduction to Radio (3)
CMMA 236 Audio Production (3)
CMMA 237 Introduction to Video Production (3)
CMMA 239 Video Production: Studio and Field (3)
CMMA 301 Public Relations Case Studies and Practices (3)
CMMA 303 Gender and Communication Seminar (3)
CMMA 313 Writing Across the Media III (3)
CMMA 315 Editorial and Feature Writing (3)
CMMA 318 Web Page Design (3)
CMMA 330 Special Effects and Animation (3)
CMMA 335 Website Design (3)
CMMA 337 Video Editing (3)
CMMA 338 Electronic Field Production (3)
CMMA 351 Graphic Communication II (3)
CMMA 375 Writing for Advertising and Sales (3)
CMMA 380 Writing Reviews and Criticism (3)
CMMA 403 Myth and Communication and Media Arts Seminar (3)
CMMA 412 Radio Management (3)
CMMA 413 TV Management (3)
CMMA 414 News Organization Management (3)
CMMA 415 Media Arts Management (3)
CMMA 445 Digital Illustration (3)
CMMA 451 Multimedia Arts Seminar (3)
CMMA 475 Nonprofit Communication and Advertising (3)
CMMA 480 Theory/Research in Persuasion (3)
CMMA 490 Applied Reporting (1-6)
CMMA 491 Applied Audio Production (1-6)
CMMA 492 Applied Video Production (1-6)
CMMA 493 Applied Public Relations Techniques (1-6)
CMMA 494 Topics in Communication and Media Arts (3)
CMMA 495 Directed Study (1-3)
CMMA 496 Independent Study (1-3)
CMMA 498 Internship (3-15)
MKTG 175 Principles of Marketing (3)
MKTG 383 Personal Selling (3)

 

Communication and Media Arts – Minor Program

Communication and Media Arts Minor (21 semester hours)

Required courses:
CMMA 100 Media Literacy (3)
CMMA 101 Concepts of Communication (3)
CMMA 213 Writing Across The Media (3)
CMMA 235 Introduction to Radio (3)
CMMA 237 Introduction to Video Production (3)
CMMA 251 Graphic Communication (3)
CMMA 318 Web Page Design (3)

For more information, refer to the USF Catalog