Vic Pellicano

Vic Pellicano '04

Vic Pellicano ’04

When Vic Pellicano first started at University of St. Francis, he didn’t think he would stay. Once he began classes, however, Pellicano realized that the one-on-one attention he was receiving at USF was not a given at other institutions. “After a year or two I definitely couldn’t see myself transferring somewhere I was just a number,” Vic says.

Pellicano majored in computer science with a minor in mathematics. He had known he was interested in computers since he was 13 when his dad brought home a Packard Bell computer. Pellicano had an instant interest, and learned to write specific scripts to automate certain functions on the computer.

Loretta Pearson, who was professor and computer science chair at the time, had a tremendous impact on Pellicano by showing him the kind of cutting edge technology USF had to work with. Ruth Weldon, who arrived before Pellicano’s junior year, was very helpful as well. Dawn Linquist made Pellicano finally feel like he “got” math by challenging and improving his skills through vigorous exercise.

Pellicano graduated from USF in 2004 and immediately began attending Loyola University Chicago School of Law, where he worked towards his Juris Doctor like his mother had always dreamed. Pellicano attended law school at night while working in customer service full time at Freedman Seating during the day.

While Pellicano was working there, Freedman purchased a CPQ (configure price quote) software package and he was given control over its implementation. Years later, the CPQ company dissolved and Vic realized that while the software was good, he could make a better CPQ system if given the chance.

That chance presented itself and Pellicano made good on his promise, writing the software and creating what is now a 10 person company called Verenia. Eventually, Freedman ended up being one of Verenia’s first customers as well.

Vic’s company, Verenia, is a software company that specializes in e-commerce and business-to-business solutions, particularly through their EosCloudStore software. They started doing business in 2013, formalizing the company in January of that year. Their software went live in September and they gained 10 customers in a 15-month period, even gaining more over the following months.

Pellicano places a lot of importance on building trust with the customer and earning their business by doing a little work for free in exchange for gaining a long-term relationship with them. He advises anyone interested in his or her own startup to always be willing to do a little more for a little less.