Business Incubator Member Launches Product at Walmart

Dec. 4, 2017 | Joliet, Ill.

The University of St. Francis (USF) Business Incubator invites all students, faculty and community members to a ribbon cutting ceremony in honor of Toni Greathouse and her line of adult coloring books, now appearing on Walmart shelves. The ceremony will take place on Thursday, Dec. 7 at 4 p.m. at the Bolingbrook Walmart, 200 S. Bolingbrook Dr., 60440.

Greathouse is the founder of Custom Community Creations, LLC, a unique community of creative artisans who specialize in crafting visual messages through the utilization of a diverse art form: caricature art. She was one of the first entrepreneurs to join the USF Business Incubator in 2014. After receiving admission, Greathouse jumped at the incubator’s many opportunities.

“I took advantage of every opportunity extended– be it seminars, mentorship opportunities and access to speakers,” commented Greathouse.

She was able to connect with several influential mentors who provided valuable advice.

“I never would have met Bob Carr if not for the Incubator’s important link,” recalled Greathouse. “He has been with me every step of the way, guiding me through the Walmart process.”

With support from the incubator, Greathouse was able to launch a Route 66-themed adult coloring book in 2016. Walmart showed interest in the product and after selling it online in a test phase for a period of time. The book is now available in stores across the country and its success has triggered several re-prints.

“I’m over-the-moon excited about the ribbon cutting and new product introduction at the Bolingbrook Walmart,” Greathouse said. “The event is just a huge celebration of community and a small business that is able to offer its product in the most unexpected place—the world’s largest retailer.”

Her goal is to expand distribution to 4,700 Walmart stores by Christmas.

About The USF Business Incubator

USF’s business incubator supports the economic development of the region by fostering new business development and providing entrepreneurial education in a lab setting. The incubator provides access to professional mentors and can provide space and resources to achieve the following:

  • Co-working environment between startups, community members, and entrepreneurial students.
  • Events/lecture series promoting educational offerings for startups.
  • An Executive-in-Residence program, providing external connections and networking potential for new startups.
  • Professional office location in downtown Joliet (across from the Rialto Square Theatre) for startups to begin/continue business activities.


More information on the business incubator can be found at

The University of St. Francis, in Joliet, Ill., serves 4,100 students nationwide, offering undergraduate, graduate and doctoral programs in the arts and sciences, business, education, nursing and social work. There are over 48,000 USF alumni across the globe. For information, call 800-735-7500 or visit University of St. Francis: Bigger thinking. Brighter purpose.