Business analytics refers to the skills, technologies, practices needed to explore and investigate the business, economic or social activities of a context. You’ll learn to define that context, from people buying things online from a company’s website, to the number of people flying to vacations spots around the world. 

Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.

In business analytics you will build the skills to understand  technology and business– To understand the systems that are used when you “click” on a purchase button and the psychology of why you chose that item and clicked at that time.  Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making.  

Business Analytics is a new, active, and growing field with opportunities around the world.  As systems open new markets and technology creates new businesses, you will need to know how to identify and analyze patterns in data using visualization, statistical analysis, and data gathering tools.

Accreditations

The University of St. Francis is accredited by both the Higher Learning Commission (hlcommission.org) and the Illinois Board of Higher Education (ibhe.org).

Companies who embrace analytics and properly use it to guide their business decisions can enjoy improvements in metrics such as profitability, market share, customer experience, and productivity. Business Analytics takes the vast amounts of data available to a company and converts it into actionable insights. Decisions are therefore more informed and can result in great benefits for a company. A degree in Business Analytics can lead to an exciting and lucrative career!

Carol A. Lindee, Ph.D.
Associate Professor
College of Business & Health Administration

What Can You Do With This Degree?

The future is wide open– According to the Bureau of Labor Statistics, employment of business and data analyst occupations is projected to grow at nearly 30% over the next ten years—much faster than the average for all occupations. That will result in approximately 50,400 new jobs.  The research also found that  analysts make a mean annual salary of $95,560 (in 2019). 

Grow Through Real-World Experience

Faculty members and administrators in USF’s College of Business & Health Administration are extremely involved in the regional business community. That means they’ve got connections, and they’re constantly being exposed to companies offering impressive internship opportunities. So many, in fact, that there are typically more opportunities than students to fill them! This is a key advantage to becoming a business major at USF.

While not a requirement for graduation, internships are strongly encouraged because they offer junior and senior students invaluable real-world learning experiences. Most internships are paid experiences (though some are unpaid) and involve 10–25 hours of work per week for academic credit.

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